Orchestrated Media as a Service: A hybrid cloud approach

By: Greg Holick, Vice President, Product Management, IMT

One of the most powerful things about the cloud is its ability to provide a common service foundation for technology partners to work together to help customers meet business objectives. Technology providers supporting new cloud migration projects and deployments recently proved this point in their combined solution for an American professional football team based in the Los Angeles metropolitan area and competitor in the American Football Conference West division and NFL. The team has a rich content archive dating back to 1961 and have 14 division championships to their credit.

The team relies heavily on video content captured from games, practices, and interviews from its 60-year historical archive for sponsorships, fan engagement, and community outreach. As the team began to adopt 4K and 8K video content, their legacy storage infrastructure could not support the necessary performance and petabyte-scale requirements. The team needed a simple and cost-effective way to migrate off their legacy archive system, which was unsearchable and offline, resulting in minimal access to content.

To improve the performance and cost controls of their legacy on-premises storage architecture, they were looking for a hybrid cloud solution that could offer better content management, performance, real-time cost analytics, and budget controls. One suggestion that came to the table was to employ a data migration and management solution, along with a media asset management (MAM) platform and workflow orchestration between on-premises and cloud environments. This was the solution provided and delivered the optimal outcome for the team.

First, a data mover that predicts the cost and speed of data transfer to and from the cloud, saving time and money was implemented. The selected software was designed to orchestrate storage from on-premises to the cloud, defining storage policies based on data insights and cost metrics. The new technology automatically monitors and tracks every job, generating on-demand reporting for departmental chargebacks and client billing. The data management software puts customers in control of their budget by providing the insights necessary to make smart storage decisions. It also allows the team to tackle their production storage and cloud migration objectives. The integration with cloud storage services and the media asset management platform allows for their 4K and 8K content to be archived and managed online.

As head of the organization IT operations noted, “We were concerned about data migration from multiple legacy NAS storage systems into a hybrid cloud model. Our new environment made migrations easy. The enhanced platform also connected into our Media Asset Management environment to enable long-term preservation and archive workflows.”

In coordination with the robust MAM solution for workflow orchestration, the hybrid deployment enables remote ingest from the field as well as facilitates collaboration with members outside of the sports organization. This is all made possible by leveraging the Cloud, simplifying the speed, scale, and efficiency with which content creators and distributors fulfill edit pipelines, engage audiences, and monetize assets.

The lead IT supplier involved in the installation has a strong track record for building successful hybrid and public cloud digital media solutions, took charge of the installation and had it data mover solution implemented and configured in minutes, enabling content migration from the legacy system to a new high-performance Storage Area Network (SAN). The company leveraged API integration with the MAM provider to enable visibility and management of the team’s archive. Also provided was automated policy-based data movement from on-premises to cloud storage for the management of data movement between differing cloud storage services. Amazon S3 is an object storage service that offers industry-leading scalability, data availability, security, and performance. The platform’s dry run feature provided insights into cloud storage and retrieval costs by leveraging the customers price book directly from the cloud provider to ensure they understand the true costs of retrieving content from the cloud. The solution also calculates the retrieval rate associated with pulling content from cloud storage tiers and provides this information to the user so they can plan accordingly.

The team’s historical archive is now searchable and available, providing an improved user experience for managing content. The IT solution provider’s automated migration platform reduced required IT resources, saving both time and cost by leveraging the cloud for elastic services and long-term storage. The real-time cost analytics to regulate cloud spend ensure the team was in control of its archive economics using a solution that solves today’s challenges and is built for the future.

To read the full case study and learn more about the solution provider’s software product, visit https://cloudsoda.io/.

About the Author

Greg Holick, Vice President, Product Management, IMT

Greg Holick Is vice president of product management for IMT Software. Holick oversees all aspects of shaping product direction and roadmap for IMT’s software division and its inaugural product, SoDA. Holick works closely with channel and workflow application partners to bring innovative solutions software tools and applications to customers that automate and simplify business operations, workflows and hybrid cloud data management.

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