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If you are trying to increase the SEO of your website, you may not have heard of backlinks. Backlinks are an important component of successful SEO, which is why they are so valuable. But for someone who is new to SEO, this topic can be a little difficult, so in this article, we’re going to cover what backlinks are and how to get them.
What are backlinks?
As the name suggests, backlinking is any link that links back to your website. So, for example, if you go to a random blog somewhere and find a link to your website, then a website that connects with you will be considered backlinks.
Linking to your own site does not make the link backlinked. So, for example, you can’t put a link in one part of your site to another part of the site, which can be considered as a backlink (content that can be useful to help people read such internal links on your site and read more). Links should be on other sites.
Backlinks are very valuable because they help to improve site performance better. If a site is constantly being linked to other sites, Google thinks it should be fine.
How to get backlinks?
There are lot of ways to get backlinks for your site. You might think of emailing the owners of other websites and telling them to put links to your website. However, it is time consuming and does not work! When you provide a “guest post” you are more likely to get a site to acknowledge the link with you. You need to make sure that this is something they do, and provide them with a quality blog post to publish on their website. In return, they will be re-linked to your site.
Another method of getting backlinks involves using social media. For starters, you can get some easy backlinks by placing links to your site in your social media posts and your social media bios. You can also get some easy backlinks by writing quality content which makes encouraging your followers to share links to your website. However, it does take time to build up and make a presence on social media and truly engage with your fans.
When getting backlinks, you have to be careful where you get them. If low quality sites are constantly joining you, Google will know that you are trying to pay for backlinks and penalize your blog or site accordingly.