In marketing, content is, and will most likely always be king. But humans are inherently visual creatures, with 65% being visual learners. This just means that if you want your marketing campaign to work, you will need to make an effort to incorporate compelling visuals that will make users want to pay attention.
It’s no secret that social media is a competitive environment. With tens of thousands of businesses vying for consumers’ attention, it can be challenging to stand out from the crowd if you refuse to make visual content a priority. As mentioned in a previous CIO Story post, having strategies to market your business is of great importance as it will boost your business tremendously. In this case, a visual content strategy is key. Photos, infographics, illustrations, and videos are just some of the forms of visual content you can include in your strategy that can have a huge impact on the way people consume information.
Business2Community outline that 81% of people only skim the content they read online. If you want to be the reason why they take time to stop scrolling and interact with your campaign, you need to use great photos.
Here are some tips on how to create excellent images for your campaigns:
Create different images for different social channels
Each social network is different — an image that works for one platform may not necessarily work on another. Instead of sharing the same photo everywhere, you may want to take a look at the best practice for each platform you’re looking to post on. Look up the appropriate image dimensions, color trends, patterns, and more. Once you have all this pertinent information, only then can you ensure that you’re maximizing image performance.
Don’t scoff at smartphone cameras
Contrary to popular belief, you don’t need to invest in a pricey, state-of-the-art camera to capture great campaign photos. Digital Trends highlights that with your smartphone and a few accessories, you can turn any room in your home into a photography studio, so there’s really no need to pay for expensive equipment or professional photo services. Smartphones these days boast impressive features and settings that allow you to optimize your shots.
Incorporate complementary elements
If you are going to be shooting product photos, it might be best if you also included other items apart from the main product. Adorama underscores how improving your product photos can be done by including other items that go with your featured product, as long as it’s a complimentary item and fits the context. By doing this, the image will appear to look more like a complete set, which would potentially attract more buyers. Additionally, depending on your ad composition, you may also want to include more than three items in your frame to help the image have enough visual interaction that is not lacking nor too complex for the viewers.
Experiment with lighting
A single lighting setup might not work for every single product. Depending on the subject, you may want to try different lighting setups. Items that are used by, worn on, or shot with a person typically look better in natural light aka the sunlight. Meanwhile, artificial light, which is sourced from candles, fire, or light bulbs, produce a smaller but more focused light surface. It’s ideal to use for products with physical details that need to be highlighted to impress consumers.
Don’t go ham on post-processing
Post-processing is very important. You don’t have to do much—simply adjusting the color balance, brightness, and contrast can already make the world of difference. You may also want to make use of cloning or healing tools to remove any small blemishes you might have missed. Then again, make sure not to rely too much on editing tools. If the adjustments you made on the photo are very noticeable, potential buyers might doubt whether the product actually looks as good in real life.