It’s no secret that people nowadays tend to rely heavily on search engines. In fact, it may well be how most of us navigate the internet. From accessing daily news bits to finding restaurant reviews, they truly have become so ubiquitous in our daily lives that the name of one is now widely recognized as a verb unto itself: “just Google it”.
For this reason, it’s also not a surprise that many companies have recognized how important it is for their websites to be on the first page, if not the top, of the search results page whenever someone uses a search engine to look up something related to their business. However, simply putting one’s site on the web isn’t going to magically make it shoot to the top of the rankings. Given the sheer number of webpages currently on the internet, search engines such as Google, Bing, Yahoo, and others rank sites with algorithms that determine what they consider to be most relevant to their users. And while it’s possible to achieve a high rank organically, your healthcare business’ website stands a better chance of doing so if you use SEO, or Search Engine Optimization.
Not sure what that is? Discover what SEO is and how a healthcare SEO company can help give your company a boost below:
What is SEO?
SEO stands for Search Engine Optimization. As above, search engines rank and display sites based on what their algorithms believe to be most relevant to the user. In simple terms, SEO is a combination of practices and strategies that can boost a website’s relevance and trustworthiness to those algorithms so that it can achieve a higher rank on the search engine results page (SERP).
When utilized as part of a greater digital marketing strategy, SEO can make a huge positive impact on any business, especially ones in the healthcare industry.
What Can a Qualified SEO Agency Do for Your Healthcare Business?
Establishing a legitimate online presence is a must for any company in the digital age. The internet and search engines are now integral to doing business: as of October 2020, there are almost 4.66 billion active internet users, accounting for about 59% of the global population. Most of them—81%, to be exact—will use a search engine to find and do research on products and services, as well as the businesses that offer them, including healthcare providers. Putting your enterprise on the web with a site of its own is an excellent start. However, you can better maximize the benefits of being online by partnering with a qualified SEO agency to increase your website’s visibility to users and drive more traffic to your site, among other advantages.
They can help you develop the right SEO content strategy for your site
At its core, SEO involves identifying which keywords and phrases your target audience uses when they look for products or services related to your business. When you have that information, you can then work towards ranking well for those search queries.
Given that Google alone receives 70,000 health-related search queries per minute, it is in your business’ best interests to produce content relevant to it in order to be competitive in the digital space. An SEO agency that works specifically with healthcare-related businesses would be best positioned to help you with such a task. In addition to helping you develop an impactful content strategy, they would also possess the extensive knowledge and skills required to produce meaningful, informative content that can also strengthen your brand’s credibility and trustworthiness.
They can implement local SEO tactics for you
Local SEO refers to the process of optimizing a business website so that the aforementioned business becomes more visible to the communities that it directly serves. This is especially important for healthcare businesses, where having face-to-face contact between patients and healthcare providers is crucial. Optimizing for local searches also increases the chances of attracting first time visitors to your business’s physical location.
A healthcare SEO agency will be able to perform optimizations to focus on the specific towns, cities, regions, and states where your business has a presence so that your brand can reach more people on a local level. They can also establish your Google My Business listing for you and get your social media profiles up and running.
SEO can minimize your business’s reliance on ads
One of the major arguments for SEO is that it puts your business in front of people who are already looking for it. Meanwhile, with traditional advertising campaigns, your company will have to pay out of pocket for any ad space it occupies, regardless of whether it appears in front of someone who will engage with it or not. Taken this way, investing your money in ads may not be the best use for it. While good SEO costs money, too, your site can essentially earn traffic for free once it’s sufficiently ranked and the search engine algorithm believes it to be valuable to users.
Another advantage of choosing SEO over digital ads is that pay-per-click ads can be blocked by ad-blocking browser extensions. Sites that have ranked organically, on the other hand, are not.
It future-proofs your enterprise
The digital marketing landscape is always changing, much in the same way that the healthcare industry is, too. A healthcare-focused SEO agency can help your business stay on top of these changes and remain competitive. When you tap the services of an SEO agency for your healthcare business, you can establish your brand as an expert in the field, grow your business with new clients, and make the most out of your marketing budget. All combined, these can bring longevity to your enterprise while taking it to the next level.