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Customer Experience

What you need to know about customer experience and why does it matter? Customer Experience

What you need to know about customer experience and why does it matter?

There’s a reason 20% of companies surveyed by Adobe in 2020 listed customer experience (CX) as offering the most exciting opportunities for their businesses. That’s more than content marketing, social media marketing,...
The Role Of Technology In Elevating Brand Awareness For Your Business

The Role Of Technology In Elevating Brand Awareness For Your Business

The traditional marketing approach has changed in recent years, with the focus now being on branding rather than selling. Of course, you would want to earn revenues and profits but extending the...

Improve Business using Customer Relationship Management

The old way of storing customer information, such as customer names, addresses, and phone numbers, is no longer sufficient. To succeed in this highly competitive environment, your business must follow the needs...
PREDICTING & UNDERSTANDING CUSTOMERS’ INTERESTS & PREFERENCES

PREDICTING & UNDERSTANDING CUSTOMERS’ INTERESTS & PREFERENCES

Billions of people are connected these days by mobile phones, wearable devices and all manner of ‘app-cessories’. But among all this, one thing is sure to remain constant: the customer is at the heart...
Vasudeva Akula. Ph.D., Voziq, Head of Customer Analytics

UNDERSTANDING CUSTOMER BEHAVIOR TO REDUCE CHURN

Customer Experience Management Solutions have a critical role in helping businesses change the way they engage with their customers and protect the customer value. This is evident by the fact that 55% of...