Ethos Solutions, LLC: Solving Business Challenges Through Innovative Applications

Who hasn’t heard similar stories about data Bermuda triangles, operational inefficiencies, and lack of overall tech savviness? Stories about established—and successful—companies collecting vast amounts of data but struggling to find the right kind of data when needed to track transactions, run meaningful reports, perform incisive analyses and, ultimately, make informed decisions. Stories about disconnects between business entities within organizations, large or small, in which the left hand doesn’t know what the right is doing—say, the Service department has no insight into sales data, and the Sales department doesn’t know anything about a client’s service history.

These kinds of challenges serve as the perfect backdrop for Ethos Solutions, a technical professional services company that specializes in developing Salesforce-based custom applications for clients of all sizes in a wide range of industries.

Since its inception in 2006, Ethos Solutions ( has used its expertise to solve pressing business challenges through innovative applications. In terms of technical expertise, the company has been custom-developing applications on the Salesforce platform and Salesforce1 Mobile for both online and offline usage, and has experience in working with data hosted in Heroku, Azure, and Amazon Web Services. Integrations with others systems? Ethos Solutions has a successful track record of developing data interchanges with to SAP and Oracle legacy systems as well as other specialty apps, many of them from the AppExchange market place.

As for Salesforce functional expertise, Ethos Solutions is well versed with all aspects of the Salesforce component portfolio—from the Sales Cloud, Service Cloud, and Marketing Cloud to collaboration tools such as the Community Cloud.

Take Lynx Grills, a California-based purveyor of high-end, stainless-steel grills. In 2014, the company came up with the novel concept for a SmartGrill (a grill that could be controlled from a mobile device) but didn’t know how to realize it. Ethos Solutions developed a mobile app that, residing in Heroku, helped Lynx turn that concept into reality and garnered an Innovation award at the 2015 Consumer Electronics Show in Las Vegas—and, in the process, demonstrated that the Internet of Things is no longer just pie in the sky.

But Ethos Solutions also knows how to look outside of the grill hood since one-size-fit-all solutions won’t fit the bill. Over the last few years, the company has delivered applications for people in the back office and on the battling line.

Among them is a manufacturer of specialty operating room tables for spinal surgeries looking for an integrated solution for sales, service, and marketing; a public utility needing a mobile app to track nesting birds near electric power-generation stations and power lines; and the REACH Institute of the Psychology Department of Arizona State University, which provides community-focused prevention and intervention support for children and families in high-stress situations.

As Steve Simpson, the company’s President and CEO puts it, “the sky’s the limit. We enjoy new challenges and thrive on delivering cutting-edge, user-empowering applications.”
When it comes to its work environment, Ethos Solutions takes pride in calling it a team culture rather than an entitlement culture. The employees enjoy working together, stand by their deliverables, and celebrate success—all of which has been the company’s secret recipe.

As for the years to come, Ethos Solutions expects to keep maintaining its track record of delivering innovative solutions as promised while staying abreast of the latest Salesforce functional improvements and additions. The company hopes to continue to be known for its personalized service and commitment to excellence. As Steve Simpson puts it, “after all, Ethos is just not a name—it’s a commitment.”

The Salesforce platform is our technology of choice because it’s extremely versatile and enables us to produce superior custom applications in all sorts of domains.


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